Sunday 3 April 2022

At the Front

Here's another example of a card McGill seems to have liked enough to issue with five (that I know of) different captions. I'm presuming it was McGill who changed the captions ... or was it Inter-Art who did this?



Inter-Art Co. Comique Series No. 2460

As can be seen three of the cards are puns on the word 'front' which in this case has three different meanings :
  1. the sea front
  2. the battle front (as this card was published during the First World War)
  3. the young lady's rather attractive front!
I am unsure which of the captions came first. One of the cards was posted in 1919. The postmarks on two are unreadable and the other is unposted.

Another point of interest is that the "This front has more attractions..." version has been printed on very flimsy, albeit smooth, paper while the others are the usual thick card.

The fifth example is making a reference to the need for coupons due to sugar rationing during the First World War.






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