You've stuck it on the wrong way!

This card shows some interesting changes to the illustration on the front but the text on the reverse also has a story to tell.

Both were published as "New  Donald McGill Comics" by D Constance Ltd. No. 759

The maid's outfit has subtly changed with a different cap and shorter skirt. The statue now has his sword in a more prominent position which lessens the double entendre.

The first card must have been published during the early part of World War Two as it has the following rhyme on the reverse:

Save all you can, please, and invest,

To rid us of this Nazipest.

Remember Friend, you £.s.d.

Will pave the way to Victory!

It also only has "D C Ltd." on the reverse at the top centre, rather than the full name and address on the left side.

The second card was published after the end of the War. The rhyme on the reverse reads:

The war is won, your £.s.d.

Has helped to bring us victory. 

But saving still will pave the way

To that new world, for which we pray.

"KEEP SAVING FOR A RAINY DAY"

This one has D Constance Ltd., 22 Christchurch Rd, London S.W.2